9 Tips for Small Businesses When Sending Emails
When sending emails, you have to comply with the CAN-SPAM Act. The law dictates what is required of commercial messages and how recipients can stop receiving them if desired; it also carries harsh penalties for violations. To remain compliant, you must make sure that your emails are only sent to those who have opted into the email list. You should have an opt-in form on your website and it’s easy for visitors or customers to unsubscribe if they want out of receiving future messages from you!
- The email design should reflect the brand.
Your emails should always represent the brand and be instantly recognizable. This includes maintaining your logo at top of the page, using fonts that match what you have on website designs, etc., so it’s easy for users to navigate through their inboxes as well as consistent with other aspects such as design rules when designing them too!
- Pick a short but sweet subject line.
The most important thing to remember about email subject lines is that they should be short and sweet. Keywords relating to the topic of your message will make it easier for people who search after receiving an email, so use those in order not only to attract attention but also to get read! It’s easy enough – just type what you feel would best describe this post (spoiler alert: we’re talking engagement here).
- Personalize your Email
Investing the time to craft personalized messages that are relevant and interesting will make your emails more effective. The problem with email marketing is that it’s become too much work to open every message. People don’t have time for this anymore, even if you’re sending them something valuable in your newsletter! If instead of just blasting out posts at once we tailored our messages specifically to target those who gave us an opportunity (like signing up) then I’m confident they would give more effort when reading each one because there was some level of interest starting from page 1 rather than feeling forced onto clicking through without any context.
- Cut to the chase
When writing your email, keep it simple. Keep sentences short and use bullet points or else risk losing the reader’s attention with unimportant details that don’t help them understand what you’re trying to get across in an efficient manner. Avoid rambling on and instead use about 50-125 words to get your point across.
- Engage the reader
You can’t just describe what your company does in an email and expect it to be engaging. You need actionable items, like graphics or photographs with embedded videos for customers who might not have time on their hands. Incorporating graphics, and photographs and perhaps embedding a video into your email will make it more engaging for customers. The images should be optimized to view on small screens as people may prefer viewing them from their mobile devices.
- Provide a call to action
Your email should be straightforward and easy to understand for the reader to take action. To do this, provide clear CTAs that will lead them towards clicking on specific links or answering questions about your products/services; it’s also helpful if you ask someone in person (sounds like a great idea!). CONVERSIONS ARE THE main goal here so make sure their experience with YOUR company is positive by making things convenient–when possible!–and efficient
- Continue trying different approaches
The power of email marketing is undeniable. Opt in to get updates from you and your company, but be sure that they’re relevant! People are always looking for new things- so why not provide them? They’ll let their guard down when it comes time to make a purchase or decision; plus this builds trust between both parties since there was an initial offer made without any pressure at all (and we won’t mention the spamming issues). A good idea would be identifying which emails get opened most often based on their open rates (experimenting) and click-throughs/conversions after sending out different variations including subject lines, callouts, etc., then refining this into an effective message for each one individually until finally testing multiple versions simultaneously using promptly generated automated reminders about upcoming specials.
- Use your customer data to find the top customers that are most engaged
You can develop a list of customers who have shown an interest in your business by giving them exclusive offers and discounts. This will help you increase sales because these subscribers are more likely than others to make purchases from the company again when they receive something that is personalized just for them, instead of another generic promotion or ad email blast with no personalization whatsoever.