In the old days (before 2000), corporations and brands held control over the messaging in the marketplace. Think back to a time when TV advertising, billboards, and flyers reigned. Not far long after, there was a shift to digital marketing which created a path where brands and consumers could have a bi-directional conversation–with the brand facilitating the conversation.
Today, we’ve entered a world where consumers own the conversation. Consumers do not care
and do not listen to what you’re saying about your brand. And you can’t edit what your
customers are saying about your brand. This means one thing: Your reputation really matters.
Ready to get that reputation into shape? Great! We’ve created this checklist so you can get
started in making it the best year yet for improving your online reputation.
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